PryMarke, LLC To Author Book for Financial Times Press / Pearson Education
"International Business: An Applied Cultural Perspective" will augment existing literature on international business.

LINDEN, MI, August 04, 2011 /24-7PressRelease/ -- The top management of PryMarke today announced the company had received an invitation from the Financial Times Press / Pearson Education to develop a book on International Business. "The Financial Times Press is spearheading a publishing initiative in this field which will advance the state of knowledge in international business, targeting managers and graduate business students. Our publication wiill be professional in nature, not a textbook", said Dr. Bryan Christiansen, president of PryMarke, LLC who is based in Turkey.

The forthcoming book, titled "International Business: An Applied Cultural Perspective", shall incorporate some of the work conducted by PryMarke for its clients since 2004, as well as research completed by Christiansen during his doctoral research in Costa Rica, Nicaragua, and Panama during 2004-06. "Of course, we shall maintain strict confidentiality regarding our former clients or any human subjects interviewed during the doctoral research after we obtain their approval", said Christiansen.

Many textbooks and other materials on international business focus on finance, strategy, or operations. "Charles W. L. Hill of the University of Washington is probably the most well-known author of material on International Business. Our book shall provide an applied approach to the subject integrated with cultural considerations that include human resources, technology, decision-making, and marketing factors", said Solomon Rodriguez, PryMarke's vice president of Strategy who is based in Brazil.

Financial Times Press, based in New Jersey, is an imprint of Pearson which publishes high-quality books in the areas of Business, Finance and Investing, Science, Sales & Marketing, Social Media, Leadership, Management Strategy, and Human Resources. Pearson is the world's leading education company that provides curriculum materials, multimedia learning tools and testing programmes which help educate over 100 million people worldwide.

Press Release Contact Information:

Jim Byrne, PhD
PryMarke, LLC
Public Relations Director
16257 Hilltop Drive
Linden, Michigan
USA 48451
Voice: 517-294-5056