Delivering on the Strategy Promise
Beyond Strategy provides what is currently missing for leaders after they craft the corporate strategy --- a framework to guide them and the specific actions they must take as a leader in strategy implementation.

SINGAPORE, October 21, 2009 /24-7PressRelease/ -- A titanic mistake by leaders is to focus mostly on crafting strategy and not enough on its implementation. This has led to too many leaders failing too frequently on the delivery of their strategy promises to shareholders. The current markets have placed even greater pressure on leaders to execute the strategy right the first time and leaders want to know today what they must do differently. Implementation can no longer be delegated. In Beyond Strategy: The Leader's Role in Successful Implementation (ISBN: 978-0-470-82498-6; John Wiley & Sons (Asia) Pte Ltd), the follow-up to the international bestselling Bricks to Bridges: Make Your Strategy Come Alive, author Robin Speculand, a thought leader in the field, turns his attention from how to implement strategy to what leaders must do differently. Nine out of ten strategy implementations fail. Leaders must alter not only their attitude but also their approach and actions.

Implementation never goes according to plan and leaders must oversee and direct the implementation. After all it is the implementation that delivers the revenue not the strategy. This book, one of the first to globally address a leader's responsibility in execution, is divided into the areas of the Implementation CompassTM, a framework for implementing strategy and identifies the specific actions leaders must take. It is comprehensive yet succinct handbook, action-oriented and applicable for leaders with a strategy to implement.

Additional information on the book is available at http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470824980.html.

Follow Robin Speculand on his blog at www.strategyimplementationblog.com.

Beyond Strategy:
The Leader's Role in Successful Implementation
Published by John Wiley & Sons, Inc.
Publication Date: August 28, 2009
US$19.95; Paperback; 150 pp.; ISBN: 978-0-470-82498-6


About the Author:
Robin Speculand is founder and CEO of Bridges Business Consultancy Int, a global business consultancy specializing in strategy implementation. Widely acknowledged as a thought leader in strategy implementation, he has written the best-selling book Bricks to Bridges—Make Your Strategy Come Alive, which sets the benchmark for new thinking in this field.

Robin's pioneering work in strategy implementation has been featured in international print and electronic media, including BBC Global, CNBC and Financial Times. Referred to as the "Master of Strategy Implementation" by industry peers, he has become a known expert at key strategy and international business forums.

Robin founded Bridges at the turn of the millennium as a response to his frustration at watching implementations repeatedly fail. Since Bridges first assisted Singapore Airlines in 2000, it has helped dozens of governments, multinational corporations, and indigenous local organizations across five continents successfully execute their business strategies. He perfected his strategy implementation techniques in client organizations and at Citigroup in his role as regional vice president, Corporate Bank, Asia Pacific.

Robin's work has led to the development of several proprietary tools that support his implementation process. They include the Implementation Compass , a propriety framework that identifies actions in eight critical areas for successful implementation.

He is a founding member of the Asia Speakers Association and outside of work, he is a diehard triathlon and ironman athlete.

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